The Narnia Effect: How Savvy Marketers Hack Your Wallet Using Psychology And Make Billions With Invisible Sales Funnels

Let's face it: Nobody likes to be “marketed” to. In fact, the word “marketer” has gained a slimy reputation from being batted around by unscrupulous salesmen for the last 20 years, and now the good ones are left trying to dig themselves out of the used car lot. As a result, companies have had to ... Continue Reading

How to make your startup stand out when your competition is better armed, better funded and more popular (w/ case studies and videos)

There's really no secret to how I think of things to write about these days. If you've ever emailed me...you know that I actually read and respond. So, I basically just sit back with a cup of coffee and stare at my inbox until a few hundred people ask me the same question - then I "come up with ... Continue Reading