The Emotional Trigger Funnel
You saw this in the post. It’s all about creating an emotional connection with a powerful story.
The Multivariate Funnel
This funnel is used if you have multiple products. Essentially, the user selects which type of problem they are having, and you guide them towards the product that fits their needs. I’ve used the guitar example in this case as well to illustrate. If you look closely, you’ll see that this is really just the “Emotional Trigger” funnel repeated many times over.
The Live CTA Funnel
This funnel is used to draw people to a live event, at which point, you can sell them. This works particularly well for webinars.
When you look at my funnel documents you’ll see how this all plays out.