In the words of Renee Zellweger’s character in Jerry McGuire, the geniuses at Nike’s marketing department “had me at hello.” What other company on the planet besides Nike has been able to create an iconic brand around 3 words? ... Continue Reading
Archives for December 2012
Steve Jobs’ Creativity Secret: connect the dots
As much as Steve Jobs’ genius will be probably be elevated from demigod status to full-blown Jesus status over the next millennium, one thing is for sure: the guy knew how to create products and compelling messages to accompany them. The Apple brand isn’t just a product line: it’s a statement. ... Continue Reading
![My Lamborghini Gallardo Test Drive [Video]](../../wp-content/uploads/2012/12/lamborghini.jpg)
My Lamborghini Gallardo Test Drive [Video]
I stopped by the Lamborghini Dealership in Atlanta to test drive a few rides before I make any decisions in the future. A huge part of accomplishing your goals is visualizing them first. They have to FEEL real before you can make them a reality. Listen to how amazing the engine sounds at the ... Continue Reading
